FF7 Cloud, as in Final Fantasy. Yep, confirmed. I screamed. Considering how finished he is including his stage, I actually think that he was NOT apart of the ballot. Pretty much every fan ballot everywhere, he doesn't place too much, yet he is heavily requested especially in fanfic stuff, and is a video game icon, so it still makes sense. But I am so psyched that he made it in, I just want more characters!
But there is some sort of announcement for Smash coming in December, and besides it torturing me, An EU Press Release said that it would be "the last Super Smash Bros Wii U & 3DS." Meaning that this is likely the end of the line for DLC one this last batch of characters are released, and considering that 3 character slot fillers in Smash's data, it's likely Cloud will be taking it up one of those. 2 of those will likely be from the Smash Ballot. My safest guess as one of them is Inkling. Besides having consistent placing in fan polls, they are a recent IP that their inclusion in Smash could boost sales for Splatoon. Some people like to say "Nintendo will hold back Inklings for 5," usually saying to hype up the game or something among that line. But they will more likely make an appearance here to boost Splatoon sales, as they tend to do that in Smash. Shulk's inclusion is literally to advertise that they own the Xenoblade series, more or less, and to make people more aware of the new IP and upcoming remake. The second one is anyone's guess. But general consensus, not just in NA and EU, but even in Japan, K. Rool tends to score pretty high on fan polls. Even when that slowed down after his costume was confirmed. Wolf comes close second. Shantae gets pretty good votes as well.
I don't think Shovel Knight is going to get in because his requests from Japan are pretty much nonexistent because his game has not released in Japan yet. In fact, many Japanese players don't even KNOW Shovel Knight. With that in mind, That's roughly 1/3 of the vote lost, and where there are are other characters that get more consistent support in every country, it's not likely. And the route to release Shovel Knight in Japan is way far back according to the developers... BUT! If Nintendo does a magical butt-pull and publishes the game in Japan for them, or less likely adding him to Smash to introduce him to Japan like how Marth and Roy help push Fire Emblem into the West's eye, then I could definitely see that happen. As it stands, I don't think he'll make it, and by the time that happens, this will probably be over. It's sad to say, in general, NoJ's support for indie games is actually very lackluster, too. Yet the dream never dies! Don't give up! FOR SHOVELRY!
Despite me mention polls a lot, it's still just all just a theory. Keep in mind polls on websites will contain certain bias and might not really reflect the actual Ballot, especially since a lot of Smash Ballot voters haven't contributed to fan polls, or change opinions. For example, Etika made a few fan polls, and when his opinion changes, or he adds a rule (i.e:No Ridley), the polls shift dramatically, usually reflecting Etika's views. Likewise, with the costumes for K. Rool and Inklings were confirmed, people were automatically assuming they're out and stopped showing support. Finally, the Smash Ballot isn't really "1st place wins," it's more of a suggestion box where the more popular are more likely to get Sakurai's attention than a low scoring one. So In the end, who knows. It's Sakurai's decision, and he is a wild card a lot of the time. So we can only really make educated guess. Or wild guesses! But we won't know until December I guess...